Wednesday 11th of October
Today, Christopher, Gareth and myself attended one of Paul Durrant’s workshops here at The Hive Enterprise Centre.
The workshop began with some information on Paul’s background and what he had previously done before he started PDT Sales and Consultancy.
Paul has had over 25 years of experience in the industry, which has also included helping small businesses on a day-to-day basis. With Paul’s work and experience he has been noticed by some rewarding companies. Hearing about Paul’s background gave us brilliant knowledge of what to expect out of his workshop and what great skills we would gain.
First we started off with “What is an elevator pitch?” we all had a brainstorm and time to voice what we thought an elevator pitch was, which got us all communicating well. We then started to study the link to what an elevator pitch is.
“An elevator pitch is a short statement, in which you can describe your business in the time that it takes to ride the lift”
What an elevator pitch needs to be:
- Concise – Giving a lot of information clearly and in a few words.
- Memorable – Worth remembering or easily remembered
- Repeatable – Able to be done again.
These are the main three key instructions for a good quality pitch.
We then learnt about the types of formats which needed to be included in the pitch to make it detailed and informative.
- Who you are
- How you do it
- Who with
- Why you do it
- What you do
These are the main subjects you need to include in any pitch, you do not want to ramble on with just one subject. You want it to be very informative so that they are impressed with what you do, including these you will get a good quality pitch in the perfect timing.
The second section of the workshop was slightly more in depth about what to include in your pitch and what is good to include.
Conveying your message
- Your customers main point is
- What your main remedy is
- Top benefits
- What your unique selling point is
- Business drive
Throughout the presentation Paul gave us brief examples of how these steps work well. By doing this it kept us all interested and well concentrated on the key skills we needed to learn.
Show them your thing
By this he meant show them your product/service. Provide your audience with something they can relate to in what your company does.
Tools to think about may include, bringing a presentation to give them a really good understanding of what it is that your company does. Pictures are always really good to present because they speak for themselves, it helps to draw future customers in as well as market what you are doing. If you make things which are touchable then bring it along. When providing items for people to look at it is always good to have a short speech/pitch on what information of the product.
- Bring to events
- Show them
- Let them hold
- Offer a full demonstration
Throughout the course of the workshop Paul was giving out very relatable facts and statics which is essential for businesses to understand. Paul was mentioning that 70% of people are visual learner and the other 30% are kinetic learner. This is vital information if you are a business owner, as this can help in market research and how to present your company to people.
Phase #3: The Task
Our task was to undertake an “Elevator pitch template on WOW,HOW,NOW”
Paul handed out 1 sheet of paper which included examples of what; WOW, HOW, NOW mean. This is a well-known example for explaining what you do and how you do it, in a concise and memorable way. The format for this type of elevator pitch is described below:
Here is a good example of how the WOW,HOW,NOW is performed and what key things you need to include;
- WOW- Classed as the opening statement which is intriguing, attention grabbing. It is the first few lines in which you confront someone.
- HOW- This section is part of explaining what you do and how you about help others. This should be a summary of the benefits to the company and how they are different.
- NOW-This is sharing a real life example to how you have helped or given example and how they have benefited.
This task was put together very well as it gave us a chance to perform our pitching techniques. We had around 15 minutes to complete this task. After this we all had to say what we had written down as Paul would give us feedback on how we could improve the structure.
We then learnt more about the types of pitches which work in different environments;
- I.R ( Situation, Impact, Resolution )
- Your why pitch ( Why you do what you do)
- Hands up pitch ( when presenting with a large audience )
This was a very helpful task for all three of us as it gave us a good idea of what other people expect, when you are giving them a brief description of what you do for a living. Knowing the correct terms to use when talking about a company/business is good to know when speaking to potential customers.
Having this important information about how to pitch in front of people is key as you need to know how to target them in the right way for them to refer you when is needed.
I found that Paul was very informative and well organised with the pitch, as it gave me a lot of knowledge on how to perform a detailed pitch and what the essentials are in them. I think Gareth, Christopher and myself all enjoyed the workshop and would highly recommend Paul’s workshop on “How to concise and memorable elevator pitch”.
I asked Gareth and Christopher if they would like to leave a review section:
“Paul Durrant helped us deconstruct the nature of our business and services; who we are, what we offer, how we do it and how it and how would this benefit a client. Coupling this will techniques acquired from Paul’s own experience enabled us to create a focused and accessible elevator pitch.“
“My name is Christopher, I attended the Elevator Pitch event in the Hive Enterprise Centre with Paul Durant. The event provided me with valuable insights into creating and delivering an elevator pitch and how to present my business in an interesting way. The workshop took about an hour, however I wrote down many interesting points and learned quite a lot in it. The presenter was knowledgeable and experienced and gave an interesting presentation. We have learned different styles of elevator pitches and which one can work best for different audiences. Also, we had the chance to create our own pitches which we optimized based on individual feedback. I can recommend the events in the Hive to anyone in Business. It is a great chance to learn, network and meet new people. “
We thank Paul for coming to The Hive and look forward to more workshops.